Redeem Promo Code for Next Purchase
This use case describes the experience of a customer receiving and using a promo code in a transaction. Promo codes can be sent to customers as a messaging communication or as an outcome from a corresponding campaign. In SessionM, you can expect that once the customer obtains and redeems a promo code, they can then enjoy the outcome associated with the promo code, namely, an offer, or a quantity of points.
Customer Journey
One helpful way of understanding this use case is to consider how it reflects the customer's experience, or journey, in the "real world."
Customer receives promo code in email sent from messaging platform on behalf of home goods retailer
Customer then logs into home goods website and presents promo code for redemption
Customer receives promo code reward, a coffee mug set offer, via their wallet
Customer decides to purchase coffee mug set and begins transaction by redeeming offer
Client middleware applies discount and processes purchase transaction
Customer receives message indicating successful purchase of coffee mug set - at discounted price!
Platform Configuration
Before implementing this use case, ensure the following have been configured:
Promo Codes
Promo code module enabled on platform.
Promo code configured in Promo Code module.
Offer is set up as promo code outcome.
Promo codes are distributed via messaging to customers. Can be custom implementation. If SessionM campaign is used, be sure to configure message.
Offers
Offer configured in Offers module.
Points
Points accounts and Point sources set up if points are the outcomes.
Sequence Diagram
See the overall flow for this use case below.
Tasks
This use case diagram contains multiple tasks, each one depicted in its own color-coded section. For more information, see the overview below.
- Redeem Promo Code (Use Case Events #1 - #3)
One typical way to redeem a promo code received by a customer via a loyalty program outreach.
- Get and Redeem User Offer for Transaction (Use Case Events #4 - #9)
Efficient way to obtain offers for a specific customer and then redeem one as part of a larger, purchase transaction.
- Finalize and Send Purchase Transaction (Use Case Events #10 - #22)
Sends, or processes, transaction.
Alternative Path
This use case focuses on how redeeming a promo code achieves an outcome, which, in this case, is the customer receiving an offer. However, another option is for the outcome to be an amount of points, which could then be used to buy an offer. In this case, steps 1 - 3 of the diagram above, which describe a promo code redemption, remain the same. Then, once the promo code is redeemed, the use case follows this sequence of API calls:
Best Practices
When working with the SessionM platform to use a promo code outcome as part of a transaction, ensure the following:
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Amount of promo codes matches amount of offers available for issuance.
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Promo code type is relevant for use case. (Choice is between single use or multi-use code.)
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Appropriate restrictions on promo code use enabled, as well as enabled for offer issuance to reduce fraud.
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Multi-use promo code names kept concise and easy to read. Otherwise, embed them as QR codes in client application.